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Business leaders are overwhelmed by information and AI, making them increasingly selective about who they trust. Based on the latest Financial Times research, this blog explores why trust is now your greatest marketing asset and five practical ways you can strengthen your brand’s credibility.
Getting cited in AI search takes two things working together. You need a clear, well-structured website, and a strong presence across the third-party sources AI
For many companies, whether to outsource or hire a marketing and PR resource in-house comes down to risk, cost and capability. If you have no
Getting media coverage isn’t about writing overzealous headlines or sending spam press releases. It’s about offering journalists something genuinely useful which can either be based
At TMCC we believe that thoughtful and strategic PR is more important than ever. With attention spans shrinking and media competition growing, getting your voice
Many businesses treat public relations (PR) and marketing as interchangeable, assuming both are simply ways to promote a brand. While they share common goals—boosting awareness,
As a CEO or senior leader, you are the figurehead of your company and take responsibility for driving its future direction. Your voice is not
August may well have been the lull before the storm for the insurance industry. Traditionally the month of August is the time when the market
Ukraine has been front and centre of the insurance market’s thinking this month. Hot on the heels of Aon and Lloyd’s announcing a commitment to
May was a busy month for the insurance industry both at home and internationally. Climate change and Environmental Social Governance (ESG) has been at the
In today’s competitive business landscape, it’s not just about the company’s brand; it’s about the individuals behind it. The CEO, as the face of the
The past month has been largely dominated by the build up to the annual British Insurance Brokers’ Association (Biba) conference in Manchester, which takes place
It has been a big month for the UK insurance sector and the London insurance market. The headline story in the UK and retail sector
LinkedIn has become an important communication channel for many businesses. Not only is it incredibly useful for interacting and engaging with contacts and prospects, but
Public relations is a key tool in the armoury of many organisations looking to build their brand’s awareness and reputation through independent media channels. PR
Imagine the situation: a negative news story breaks and all hell breaks loose. You have to manage the situation and speed is of the essence.
People frequently picture large consumer campaigns when they think of public relations. But B2B PR can be crucial. B2B PR helps companies that market to
So you have something important to say but not sure what medium to use to get your message across? A whitepaper might be the answer.
Awards are becoming an increasingly important part of a company’s marketing plans. Success in a national or international awards competition can be a significant tool
We are delighted to welcome Jon Guy to TMCC as our new Head of Content. We caught up with him to ask about his career
Content marketing is very important to any business that uses a website to sell or promote itself. Not only is it a fundamental part of
When you’re designing an email campaign your first thoughts probably turn to the look and content. One thing that we speak to clients about A
PR is the little thought of power-house tool for driving traffic to your website. Surely, we hear you say, working with the press can’t bring
The advent of digital marketing has placed more pressure on marketers to measure marketing effectiveness and calculate returns on investment. Public relations (PR) professionals are
The typical content marketer will slowly build content that attracts attention and traffic, often through blogging. This has become a large part of the digital
You’ll not always have a regular flow of newsworthy stories to use in your PR efforts. So when one with potential emerges, it’s important to
