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PR is the little thought of power-house tool for driving traffic to your website. Surely, we hear you say, working with the press can’t bring
The advent of digital marketing has placed more pressure on marketers to measure marketing effectiveness and calculate returns on investment. Public relations (PR) professionals are
The typical content marketer will slowly build content that attracts attention and traffic, often through blogging. This has become a large part of the digital
You’ll not always have a regular flow of newsworthy stories to use in your PR efforts. So when one with potential emerges, it’s important to
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