Public relations is a key tool in the armoury of many organisations looking to build their brand’s awareness and reputation through independent media channels. PR

Imagine the situation: a negative news story breaks and all hell breaks loose. You have to manage the situation and speed is of the essence. 

The advent of digital marketing has placed more pressure on marketers to measure marketing effectiveness and calculate returns on investment. Public relations (PR) professionals are

The typical content marketer will slowly build content that attracts attention and traffic, often through blogging. This has become a large part of the digital

You’ll not always have a regular flow of newsworthy stories to use in your PR efforts. So when one with potential emerges, it’s important to