Latest Marketing News and Articles

September set to start with a bang as industry looks to 2024

August may well have been the lull before the storm for the insurance industry. Traditionally the month of August is the time when the market

September 7, 2023

Insurance industry now at the heart of the battle to rebuild Ukraine.

Ukraine has been front and centre of the insurance market’s thinking this month. Hot on the heels of Aon and Lloyd’s announcing a commitment to

July 6, 2023

From AGMs to AI, May has been a busy month for insurers

May was a busy month for the insurance industry both at home and internationally. Climate change and Environmental Social Governance (ESG) has been at the

June 5, 2023

Unlocking the Power of Personal Branding: A PR Guide to Elevating Your CEO’s Profile

In today’s competitive business landscape, it’s not just about the company’s brand; it’s about the individuals behind it. The CEO, as the face of the

June 5, 2023

Conference likely to be confluence of themes as M&A, remuneration and service challenges emerge

The past month has been largely dominated by the build up to the annual British Insurance Brokers’ Association (Biba) conference in Manchester, which takes place

May 2, 2023

As a UK insurer decides to change gear, London looks to drive growth

It has been a big month for the UK insurance sector and the London insurance market. The headline story in the UK and retail sector

March 31, 2023

Your LinkedIn company page: it’s an important communication channel, so keep it active

LinkedIn has become an important communication channel for many businesses. Not only is it incredibly useful for interacting and engaging with contacts and prospects, but

February 8, 2023

Building a strategic PR plan: 12 steps to reputational success

Public relations is a key tool in the armoury of many organisations looking to build their brand’s awareness and reputation through independent media channels. PR

January 23, 2023

Plan for a PR crisis before one hits you

Imagine the situation: a negative news story breaks and all hell breaks loose. You have to manage the situation and speed is of the essence.

November 29, 2022

Building reputations and credibility through B2B PR

People frequently picture large consumer campaigns when they think of public relations. But B2B PR can be crucial. B2B PR helps companies that market to

October 4, 2022

Whitepapers – marketing ‘fluff’ or impactful communication tool?

So you have something important to say but not sure what medium to use to get your message across? A whitepaper might be the answer.

October 7, 2021

Awards bring rewards if you take the right approach

Awards are becoming an increasingly important part of a company’s marketing plans. Success in a national or international awards competition can be a significant tool

June 24, 2021

… Jon Guy, TMCC’s new Head of Content

We are delighted to welcome Jon Guy to TMCC as our new Head of Content. We caught up with him to ask about his career

February 3, 2021

Why planning your content marketing matters

Content marketing is very important to any business that uses a website to sell or promote itself. Not only is it a fundamental part of

July 17, 2020

Permission Reminders for Email Campaigns

When you’re designing an email campaign your first thoughts probably turn to the look and content. One thing that we speak to clients about A

June 2, 2020

Six effective PR activities that can drive traffic to your website

PR is the little thought of power-house tool for driving traffic to your website. Surely, we hear you say, working with the press can’t bring

September 18, 2019

5 PR tips to measure your PR effectiveness

The advent of digital marketing has placed more pressure on marketers to measure marketing effectiveness and calculate returns on investment. Public relations (PR) professionals are

May 24, 2019

Viral Content: What is it and how can you use it for your business?

The typical content marketer will slowly build content that attracts attention and traffic, often through blogging. This has become a large part of the digital

May 24, 2019

6 tips for writing a great press release headline

You’ll not always have a regular flow of newsworthy stories to use in your PR efforts. So when one with potential emerges, it’s important to

May 24, 2019