… Jon Guy, TMCC’s new Head of Content

We are delighted to welcome Jon Guy to TMCC as our new Head of Content. We caught up with him to ask about his career and what attracted him to TMCC.

Jon welcome to TMCC. What skills can you bring to your role as Head of Content?

I have been a Journalist for 30 years and spent ten years working on a variety of UK national newspapers. I joined Post Magazine on the day Lloyd’s announced Reconstruction and Renewal so it was a baptism of fire and I haven’t really looked back. I have edited Post Magazine, Insurance Age and Insurance Day and was Editorial Director of Infoma plc’s Insurance Division at a time when we completed the acquisition of 37 titles from EMAP and Financial Times Newspapers to create the biggest insurance and risk publisher in the world.

Outside of Insurance my career included being part of the media teams for two Prime Ministers in their re-election campaigns and I am pleased to saw we won both. It gives you a real perspective on crisis management and the need to have the ability to react quickly.

Why have you decided to join TMCC Marketing?

James and the team have built a sterling reputation for the work they do for a wide range of clients so it was not a difficult decision to make. Times have also changed. The importance of quality content and the ability to create real thought leadership has increased significantly, and I genuinely believe I have a lot to offer TMCC and its clients and I am looking forward to joining such a talented team.

I have been involved in the coverage of the UK and international insurance and risk markets for a considerable time so I am pleased that I will be able to maintain the contacts that I have built in that time. I love the City of London and while it is likely to change post the pandemic, it is likely it will still keep its unique atmosphere.

Is there any part of the role that you are particularly looking forward to?

I think it will be working with our clients to get their messaging right. The opportunities for firms to engage with their potential customers exist like never before. But the arrival of digital and social media has created an immediacy that needs to be carefully managed.

What do you see as the key drivers for business?

At present the biggest issue is the way in which firms can navigate the challenge of the COVID-19 pandemic. We are already seeing firms look at the way in which they will work post the pandemic and it is likely we will see a new normal. Indeed, one major insurer has already announced it will move to a hybrid working system where staff will work remotely for at least two days a week. However, while the pandemic will pass, firms will need to look at the steps they will need to take to drive sustainability and fight climate change. It will become a growing issue for regulators and customers. Part of the challenge will be ensuring that customers understand the steps a business is taking, therefore communication will be vital.

Outside of work what do you do?

As the father of two young boys, I have my hands full. I am a licenced Football Association coach and was until recently the Chair of Governors at my local junior school. I enjoy cycling and I am lucky enough to live by a river so I can be found kayaking when the weather is warm enough. I’m what can be described as an enthusiastic golfer but don’t play enough and for my sins I am a keen fan of Sunderland AFC.

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