Our Team

James SimpsonManaging Director

James has 15 years in-house experience in the general and life insurance marketing, and 20 years’ working with clients in the general and health insurance markets in an agency environment. He has extensive communications strategy, PR, copywriting, branding, design management and digital skills, and is confident dealing at all levels within client organisations.

Jon Guy Head of Content

Jon has been a journalist for 30 years, including 10 on UK national newspapers. He has edited Health Insurance, Post Magazine, Insurance Age and Insurance Day and was Editorial Director of Infoma’s Insurance Division where he was a key team member during the acquisition of 37 titles from EMAP to create the world’s biggest insurance publisher. He has worked on thought leadership content for Lloyd’s, AWAC, HSBC, The CII, BDO, and Sequel. One of the most respected insurance commentators, Jon appears regularly on the BBC and international news media.

Anna CrangClient Director

Anna is the ex-Head of Marketing at AXA PPP International and brings strong sector knowledge to the table. Anna a skilled account director with extensive all-round marketing experience who can support clients looking to connect with customers and drive sales. Anna has in-depth knowledge and practical understanding of AdWords, LinkedIn advertising and Google data studio.

Dee Byrne – PR Director

Dee is an experienced PR professional with a strong understanding of the insurance, IPMI, travel and other markets. Dee has worked extensively across relevant media titles and has developed strong press relationships over the years.

Judith Malim – Social Media Manager

Judith helps clients to develop and deliver social media content plans. She retrained in social media following a career break. Prior to that she worked in the insurance sector for over 20 years in a variety of roles including sales, marketing and IT and project management.

Sam Stevenson Account Director

Sam is an all-round marketing expert across communications, strategy and planning. Sam comes with an in-depth knowledge of the social media landscape, helping clients to maximise their ROI from these channels.