As a UK insurer decides to change gear, London looks to drive growth
It has been a big month for the UK insurance sector and the London insurance market. The headline story in the UK and retail sector has been the news that RSA is to exit the motor market. The company’s CEO said RSA viewed the personal lines motor market in the UK as “extremely competitive and […]
Your LinkedIn company page: it’s an important communication channel, so keep it active
LinkedIn has become an important communication channel for many businesses. Not only is it incredibly useful for interacting and engaging with contacts and prospects, but it’s also a great way to help the world understand the expertise and experience within your business. Because a LinkedIn company page is often the focal point with individual team […]
Building a strategic PR plan: 12 steps to reputational success
Public relations is a key tool in the armoury of many organisations looking to build their brand’s awareness and reputation through independent media channels. PR is not without risks, however, and a strategic public relations (PR) plan is an essential start point for those looking to take working with the media seriously. We’ve put together […]
Plan for a PR crisis before one hits you
Imagine the situation: a negative news story breaks and all hell breaks loose. You have to manage the situation and speed is of the essence. Knowing what you need to do right from the off, can mean the difference between handling the crisis successfully and having it run out of control. In this situation, a […]
Building reputations and credibility through B2B PR
People frequently picture large consumer campaigns when they think of public relations. But B2B PR can be crucial. B2B PR helps companies that market to other companies rather than individuals, create visibility and brand recognition among target customers in relevant industry sectors. B2B PR: what is it? Instead of advertising a firm to the broader […]
Whitepapers – marketing ‘fluff’ or impactful communication tool?
So you have something important to say but not sure what medium to use to get your message across? A whitepaper might be the answer. A whitepaper should inform the reader with new and/or insightful information and analysis on a particular market sector or subject. But these can be time consuming documents to complete; the […]
Awards bring rewards if you take the right approach
Awards are becoming an increasingly important part of a company’s marketing plans. Success in a national or international awards competition can be a significant tool for firms to highlight how they have been able to support their clients and the quality of the products and services they provide. Award success can deliver external and independent […]
… Jon Guy, TMCC’s new Head of Content
We are delighted to welcome Jon Guy to TMCC as our new Head of Content. We caught up with him to ask about his career and what attracted him to TMCC. Jon welcome to TMCC. What skills can you bring to your role as Head of Content? I have been a Journalist for 30 years […]
Why planning your content marketing matters
Content marketing is very important to any business that uses a website to sell or promote itself. Not only is it a fundamental part of a marketing and sales strategy, but it’s also a mainstay tool for the distribution of information, and improving brand recognition and SEO. Creating a plan for your content should be […]
Permission Reminders for Email Campaigns
When you’re designing an email campaign your first thoughts probably turn to the look and content. One thing that we speak to clients about A LOT is the importance of the Permission Reminder. The Permission Reminder is a small amount of text, separate from the main content, that’s used to indicate to the reader why […]
Tagged Email marketing