In today’s competitive business landscape, it’s not just about the company’s brand; it’s about the individuals behind it. The CEO, as the face of the organisation, plays a crucial role in shaping public perception and building trust with stakeholders. That’s where a PR company steps in, armed with a comprehensive plan to raise the profile […]
Category archives: Public Relations
Building a strategic PR plan: 12 steps to reputational success
Public relations is a key tool in the armoury of many organisations looking to build their brand’s awareness and reputation through independent media channels. PR is not without risks, however, and a strategic public relations (PR) plan is an essential start point for those looking to take working with the media seriously. We’ve put together […]
Plan for a PR crisis before one hits you
Imagine the situation: a negative news story breaks and all hell breaks loose. You have to manage the situation and speed is of the essence. Knowing what you need to do right from the off, can mean the difference between handling the crisis successfully and having it run out of control. In this situation, a […]
Building reputations and credibility through B2B PR
People frequently picture large consumer campaigns when they think of public relations. But B2B PR can be crucial. B2B PR helps companies that market to other companies rather than individuals, create visibility and brand recognition among target customers in relevant industry sectors. B2B PR: what is it? Instead of advertising a firm to the broader […]
Awards bring rewards if you take the right approach
Awards are becoming an increasingly important part of a company’s marketing plans. Success in a national or international awards competition can be a significant tool for firms to highlight how they have been able to support their clients and the quality of the products and services they provide. Award success can deliver external and independent […]
Six effective PR activities that can drive traffic to your website
PR is the little thought of power-house tool for driving traffic to your website. Surely, we hear you say, working with the press can’t bring you website visitors and, God forbid, new customers? Handled correctly, it can. Good PR will create brand awareness and naturally lead more people to seek out your site and services. […]
5 PR tips to measure your PR effectiveness
The advent of digital marketing has placed more pressure on marketers to measure marketing effectiveness and calculate returns on investment. Public relations (PR) professionals are not immune to this requirement but there are a number of tactics that can be employed to deliver a well-argued case for the value of PR activity. Here we’ll give […]
Viral Content: What is it and how can you use it for your business?
The typical content marketer will slowly build content that attracts attention and traffic, often through blogging. This has become a large part of the digital marketing playing field. However, there is another method that can give this activity a exponential boost – Viral Content. Viral content is media that becomes very popular and contagious online, […]
6 tips for writing a great press release headline
You’ll not always have a regular flow of newsworthy stories to use in your PR efforts. So when one with potential emerges, it’s important to make the most of it; and its success can come down to the quality of the press release. Write it badly and it may go unnoticed. Write it well and […]
