Awards are becoming an increasingly important part of a company’s marketing plans. Success in a national or international awards competition can be a significant tool for firms to highlight how they have been able to support their clients and the quality of the products and services they provide. Award success can deliver external and independent […]
Category archives: Public Relations
Six effective PR activities that can drive traffic to your website
PR is the little thought of power-house tool for driving traffic to your website. Surely, we hear you say, working with the press can’t bring you website visitors and, God forbid, new customers? Handled correctly, it can. Good PR will create brand awareness and naturally lead more people to seek out your site and services. […]
5 PR tips to measure your PR effectiveness
The advent of digital marketing has placed more pressure on marketers to measure marketing effectiveness and calculate returns on investment. Public relations (PR) professionals are not immune to this requirement but there are a number of tactics that can be employed to deliver a well-argued case for the value of PR activity. Here we’ll give […]
Viral Content: What is it and how can you use it for your business?
The typical content marketer will slowly build content that attracts attention and traffic, often through blogging. This has become a large part of the digital marketing playing field. However, there is another method that can give this activity a exponential boost – Viral Content. Viral content is media that becomes very popular and contagious online, […]
6 tips for writing a great press release headline
You’ll not always have a regular flow of newsworthy stories to use in your PR efforts. So when one with potential emerges, it’s important to make the most of it; and its success can come down to the quality of the press release. Write it badly and it may go unnoticed. Write it well and […]
