Should you outsource your marketing and PR or hire in-house?

For many companies, whether to outsource or hire a marketing and PR resource in-house comes down to risk, cost and capability. If you have no existing marketing and PR resource, the decision is rarely between “doing marketing properly” and “not doing it properly”. More often, it is between hiring one person and asking them to […]

Whitepapers – marketing ‘fluff’ or impactful communication tool?

So you have something important to say but not sure what medium to use to get your message across? A whitepaper might be the answer. A whitepaper should inform the reader with new and/or insightful information and analysis on a particular market sector or subject. But these can be time consuming documents to complete; the […]

Why planning your content marketing matters

Content marketing is very important to any business that uses a website to sell or promote itself. Not only is it a fundamental part of a marketing and sales strategy, but it’s also a mainstay tool for the distribution of information, and improving brand recognition and SEO. Creating a plan for your content should be […]

Permission Reminders for Email Campaigns

When you’re designing an email campaign your first thoughts probably turn to the look and content. One thing that we speak to clients about A LOT is the importance of the Permission Reminder. The Permission Reminder is a small amount of text, separate from the main content, that’s used to indicate to the reader why […]

Tagged Email marketing