Insurance industry now at the heart of the battle to rebuild Ukraine.

Ukraine has been front and centre of the insurance market’s thinking this month. Hot on the heels of Aon and Lloyd’s announcing a commitment to facilitate foreign (re)insurance capacity together with Vienna Insurance Group (VIG) to bolster Ukraine’s economic resilience, global governments called on the industry to step up to support the country’s rebuilding once […]

Unlocking the Power of Personal Branding: A PR Guide to Elevating Your CEO’s Profile

In today’s competitive business landscape, it’s not just about the company’s brand; it’s about the individuals behind it. The CEO, as the face of the organisation, plays a crucial role in shaping public perception and building trust with stakeholders. That’s where a PR company steps in, armed with a comprehensive plan to raise the profile […]

Building reputations and credibility through B2B PR

People frequently picture large consumer campaigns when they think of public relations. But B2B PR can be crucial. B2B PR helps companies that market to other companies rather than individuals, create visibility and brand recognition among target customers in relevant industry sectors. B2B PR: what is it? Instead of advertising a firm to the broader […]

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