Whitepapers – marketing ‘fluff’ or impactful communication tool?

So you have something important to say but not sure what medium to use to get your message across? A whitepaper might be the answer. A whitepaper should inform the reader with new and/or insightful information and analysis on a particular market sector or subject. But these can be time consuming documents to complete; the […]

Awards bring rewards if you take the right approach

Awards are becoming an increasingly important part of a company’s marketing plans. Success in a national or international awards competition can be a significant tool for firms to highlight how they have been able to support their clients and the quality of the products and services they provide. Award success can deliver external and independent […]

Why planning your content marketing matters

Content marketing is very important to any business that uses a website to sell or promote itself. Not only is it a fundamental part of a marketing and sales strategy, but it’s also a mainstay tool for the distribution of information, and improving brand recognition and SEO. Creating a plan for your content should be […]

Permission Reminders for Email Campaigns

When you’re designing an email campaign your first thoughts probably turn to the look and content. One thing that we speak to clients about A LOT is the importance of the Permission Reminder. The Permission Reminder is a small amount of text, separate from the main content, that’s used to indicate to the reader why […]

Six effective PR activities that can drive traffic to your website

PR is the little thought of power-house tool for driving traffic to your website. Surely, we hear you say, working with the press can’t bring you website visitors and, God forbid, new customers? Handled correctly, it can.  Good PR will create brand awareness and naturally lead more people to seek out your site and services. […]

5 PR tips to measure your PR effectiveness

The advent of digital marketing has placed more pressure on marketers to measure marketing effectiveness and calculate returns on investment. Public relations (PR) professionals are not immune to this requirement but there are a number of tactics that can be employed to deliver a well-argued case for the value of PR activity. Here we’ll give […]