Five ways to strengthen your brand’s credibility in the age of AI
Business leaders are overwhelmed by information and AI, making them increasingly selective about who they trust. Based on the latest Financial Times research, this blog explores why trust is now your greatest marketing asset and five practical ways you can strengthen your brand’s credibility.
Why your website alone won’t get your brand cited in AI search
Getting cited in AI search takes two things working together. You need a clear, well-structured website, and a strong presence across the third-party sources AI reads. Most brands are doing the first and neglecting the second. Your own pages matter. They define who you are, what you do and which category you belong in, and […]
Should you outsource your marketing and PR or hire in-house?
For many companies, whether to outsource or hire a marketing and PR resource in-house comes down to risk, cost and capability. If you have no existing marketing and PR resource, the decision is rarely between “doing marketing properly” and “not doing it properly”. More often, it is between hiring one person and asking them to […]
How can you create media angles that get picked up?
Getting media coverage isn’t about writing overzealous headlines or sending spam press releases. It’s about offering journalists something genuinely useful which can either be based on topics they have previously written about or angles that tie into their particular ‘beat’; or perhaps a wider story which is cycling through the news. Years of pitching has […]
Why strategic PR matters more than ever
At TMCC we believe that thoughtful and strategic PR is more important than ever. With attention spans shrinking and media competition growing, getting your voice heard takes more than just a press release. It’s about building trust, relevance and long-term relationships – and that’s where we focus our energy. When you build credibility with the […]
PR vs marketing: what’s the difference and why does it matter?
Many businesses treat public relations (PR) and marketing as interchangeable, assuming both are simply ways to promote a brand. While they share common goals—boosting awareness, building credibility, and ultimately contributing to commercial success—they achieve these outcomes in very different ways. Understanding the distinction between PR and marketing, and how they work together, is essential for […]
Mastering leadership communications
As a CEO or senior leader, you are the figurehead of your company and take responsibility for driving its future direction. Your voice is not just influential, it’s pivotal in shaping the perception of your brand and forging a deep connection with your stakeholders; whether external or internal. Recognising this, TMCC offers a specialised service […]
September set to start with a bang as industry looks to 2024
August may well have been the lull before the storm for the insurance industry. Traditionally the month of August is the time when the market takes a breath before the work on the lead up to the vital 1 January reinsurance renewals which will define the market for 2024 and often beyond. However, in the […]
Insurance industry now at the heart of the battle to rebuild Ukraine.
Ukraine has been front and centre of the insurance market’s thinking this month. Hot on the heels of Aon and Lloyd’s announcing a commitment to facilitate foreign (re)insurance capacity together with Vienna Insurance Group (VIG) to bolster Ukraine’s economic resilience, global governments called on the industry to step up to support the country’s rebuilding once […]
From AGMs to AI, May has been a busy month for insurers
May was a busy month for the insurance industry both at home and internationally. Climate change and Environmental Social Governance (ESG) has been at the top of the agenda with the annual general meeting (AGM) season in full swing. Protesters make themselves heard Lloyd’s was engulfed in smoke as protestors staged a demonstration outside the […]
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