At TMCC we believe that thoughtful and strategic PR is more important than ever. With attention spans shrinking and media competition growing, getting your voice heard takes more than just a press release. It’s about building trust, relevance and long-term relationships – and that’s where we focus our energy.
When you build credibility with the right journalists, you move from being an unknown name in a crowded inbox to a reliable source they turn to for comment. That shift is where the real value of PR lies.
Build relationships and coverage will follow
Journalists today are under pressure to deliver fast, accurate stories. They’re more likely to respond to someone they know and trust. That trust is built over time by offering useful insights, being reliable, and genuinely adding value to their work.
We start by identifying the journalists who matter most in your sector. Understanding the topics they cover enables us to know how to add value. When make sure your story or comment fits with what they are looking to cover. Over time, this builds confidence that you are not just pushing your own agenda but adding value to their reporting.
Trust is also built through action. If you promise to provide comment by a deadline, it’s important that we deliver on it. If you offer data or research, make sure it is accurate, has a robust sample size and easy to use. Reliability is key to standing out.
A great example of this in action is our work with leading insurer, Markel. Through consistent collaboration between their in-house experts and our media contacts, Markel has maintained solid exposure throughout the years, securing meaningful coverage every month. These results haven’t come from one off announcements, but from steady, relationship led engagement with the right journalists over time.
Becoming part of the conversation
Being part of the conversation also allows you to share insight on the issues that matter most to your audience. In this way, businesses can build thought leadership. Instead of commenting only on company announcements, you become known for offering perspective on wider trends, challenges and opportunities in your industry. You become the expert voice.
Building credibility over time
Credibility isn’t built overnight. It’s earned through every reliable comment, every data point that stands up to scrutiny and every story that lands with relevance. Over time, this consistent presence turns into influence and journalists trust you will deliver.
This approach pays off in several ways. First, it positions your business as a trusted voice, which is invaluable in sectors where reputation drives decisions. Second, it gives you a competitive edge. If journalists regularly quote you, your brand gains visibility and authority that others in your space may struggle to match.
Stragetic PR: the long-term payoff
Strategic PR is about committing to a sustained effort that builds relationships, enhances credibility and keeps you front of mind for the right people. Over time, this means journalists will come to you rather than the other way around, creating a cycle of opportunity that strengthens your position in the market.
When done well, PR becomes one of the most powerful tools for shaping how your business is perceived and for ensuring your expertise is recognised where it matters most.