5 PR tips to measure your PR effectiveness

The advent of digital marketing has placed more pressure on marketers to measure marketing effectiveness and calculate returns on investment. Public relations (PR) professionals are not immune to this requirement but there are a number of tactics that can be employed to deliver a well-argued case for the value of PR activity. Here we’ll give […]

Viral Content: What is it and how can you use it for your business?

The typical content marketer will slowly build content that attracts attention and traffic, often through blogging. This has become a large part of the digital marketing playing field. However, there is another method that can give this activity a exponential boost – Viral Content. Viral content is media that becomes very popular and contagious online, […]

6 tips for writing a great press release headline

You’ll not always have a regular flow of newsworthy stories to use in your PR efforts. So when one with potential emerges, it’s important to make the most of it; and its success can come down to the quality of the press release. Write it badly and it may go unnoticed. Write it well and […]