Five ways to strengthen your brand’s credibility in the age of AI

Business leaders are overwhelmed by information and AI, making them increasingly selective about who they trust. Based on the latest Financial Times research, this blog explores why trust is now your greatest marketing asset and five practical ways you can strengthen your brand’s credibility.

Why your website alone won’t get your brand cited in AI search

Getting cited in AI search takes two things working together. You need a clear, well-structured website, and a strong presence across the third-party sources AI reads. Most brands are doing the first and neglecting the second. Your own pages matter. They define who you are, what you do and which category you belong in, and […]

Should you outsource your marketing and PR or hire in-house?

For many companies, whether to outsource or hire a marketing and PR resource in-house comes down to risk, cost and capability. If you have no existing marketing and PR resource, the decision is rarely between “doing marketing properly” and “not doing it properly”. More often, it is between hiring one person and asking them to […]

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