“Social media is not a media. The key is to listen, engage,
and build relationships.” David Alston

Social Media Management

David Alston is dead right. Social media management is about listening, engaging and building valuable and relevant relationships. And when you do this, that original content you’ve spent so long producing will be far more enthusiastically received, engaged with and shared.

The expert and experienced social media management team at TMCC can help you achieve your objectives, from developing strategic ideas and plans through to content development and execution.

TMCC works extensively across a number of social channels, including:

  • LinkedIn
  • Twitter
  • Facebook

Instagram

Our social media management services help clients connect with customers and prospects, enhancing brand credibility and understanding of propositions.

Social media effectiveness measurement

Understanding the effect of your activity, allows you to adjust and tweak as necessary to polish as you go along. TMCC uses a proprietary content distribution and reporting tool. Clients are able to easily approve posts and receive regular progress reports providing detailed statistics on post performance, followers and other metrics.

Examples of our social media management capabilities:

  • Planning and executing an annual social media activity plan for a global insurer
  • Proactively managing the monthly social and communications activity for a specialist insurance broker

We can help you:

  • Create a social media strategy and plan
  • Build profiles of your target audiences across various social channels
  • Analyse competitor activity
  • Build your organisation’s reputation and credentials through social media
  • Generate regular strategic content for distribution
  • Execute an integrated content-driven campaign
  • Measure your activity on an on-going basis
  • Extend activity to PPC and social media advertising via a strategic digital marketing partner

Integrated approach

Where possible and appropriate, the TMCC team will take an integrated approach to social media management by combining this activity with copywriting and content marketing services, public relations and media planning. With ideas and content taking considerable time and effort it pays to repurpose that investment across all possible communications channels to drive maximum value.