A two or three-stage sales funnel is a proven strategy to use budget effectively in acquiring new clients for service businesses:
Stage 1: Top of Funnel
Build brand awareness amongst cold audiences and attract potential customers by encouraging engagement, traffic or leads in exchange for value adding content.
Stage 2: Middle of Funnel
Retarget audiences to further add value and gain trust. This process will attract higher intent purchasers.
Stage 3: Bottom of Funnel
Advertise the offer to warm prospects and sell the benefits of your service. At this stage we will be looking to generate marketing qualified leads for your sales team.
As part of the process, we recommend capturing leads through dedicated landing page(s) to increase the conversion rate of traffic to leads.